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The new Škoda Elroq has been honoured with the prestigious Red Dot Award – one of the world’s largest design competitions – for its outstanding product design. The electric compact SUV is the brand’s first production model to fully implement the new Modern Solid design language, which is characterised by robustness, functionality and authenticity. The Elroq follows in the footsteps of numerous previous Škoda winners – its win marks the brand’s 18th Red Dot Award overall.

“With the new Elroq, our Škoda design team has successfully managed to retain important hallmarks of Škoda design and combine them with new ideas and visual accents – such as the high-gloss black Tech-Deck Face. The Red Dot Award validates the outstanding work of our team, and I sincerely thank everyone who contributed to the Elroq’s great looks.”

Oliver Stefani, Head of Škoda Auto Design

Striking design features: Tech-Deck Face, four-eyed headlights, Unique Dark Chrome
A key feature of the new Modern Solid design language that defines the front of the Elroq is the high-gloss black Tech-Deck Face, which replaces the classic radiator grille. It is topped by a Škoda wordmark on the sculpted bonnet, finished in Unique Dark Chrome – another element of the new design language. The narrow headlights with their minimalist, functional design reinterpret the typical four-eyed look of the Škoda SUV models. Depending on the trim level, a new Light Band establishes a visual link between the main headlights, which are equipped with LED technology as standard. Škoda fits the top versions with LED Matrix beam headlights. The rear lights, with their fine lines and minimalist 2D design, again follow Modern Solid principles. The new design language also achieves outstanding aerodynamics. The excellent c_d drag coefficient of 0.26 owes much to numerous clever design tweaks.

43 experts from 21 countries judge products in over 50 categories
The Red Dot jury for the competition’s 70th edition was made up of 43 design experts from 21 nations, among them academics, designers, journalists and consultants. The jury discussed and assessed each individual submission, considering criteria such as degree of innovation, functionality, ergonomics, durability and environmental compatibility. The official awards ceremony will take place on 8 July in Essen, Germany.

Enthusiastic customer response
The Elroq and its design also resonate well with customers. By the end of March, around 30 markets had launched the new all-electric vehicle and received more than 45,000 orders. With demand for more affordable electric vehicles increasing, the Elroq is entering the important compact SUV segment at just the right time.

The Škoda Elroq marks another chapter in Škoda’s Red Dot success story
With the Red Dot Award for the new Elroq, Škoda models have now received a total of 18 Red Dot Awards. Most recently, the prestigious honour went to the fourth-generation Škoda Fabia in 2022 and the Škoda Enyaq in 2021. Both won the Red Dot Award for their excellent product design.

Article source: www.skoda-storyboard.com

The end of the school year at Škoda Auto educational facilities is traditionally marked by the unveiling of the latest Student Car. This year, 28 current students from the Škoda Auto Secondary Vocational School of Engineering were inspired by the company’s 130th anniversary when building the 10th Škoda Student Car. With the bodywork and construction now complete, the project is heading to the paint shop. The name of the newest addition Škoda’s Student Car line-up will be revealed in the upcoming weeks.

Initial stages complete
With every Student Car, students aim to develop a fun and innovative concept that brings something fresh to Škoda’s vehicle line-up. Once the initial sketches are finalised, the car moves on to the bodywork stage. Ensuring structural integrity while staying true to the design sketches requires an ingenious approach, creativity and hands-on expertise. Throughout the process, the students are supported by Škoda Auto experts from Technical Development, Design, and other departments.

After investing many hours of work and effort, the students have now completed this phase of the project. The next stage begins as the car enters the paint shop, where it will receive its custom finish.

Investment in training and new facilities
Since 2013, Škoda Auto, with support from the KOVO Trade Union, has invested more than 457 million CZK (approx. €18.2m) in modernising the training and technical equipment at the Škoda Academy. The reconstruction of these premises is also the reason why the tenth Student Car was postponed to 2025. As part of this, a dedicated Student Car workshop was created within newly refurbished teaching facilities focused on electromobility and digitalisation. These investments have expanded training opportunities at the Škoda Auto Secondary Vocational School of Engineering while also enhancing employees’ skills – an essential step given the automotive industry’s ongoing transformation.

Article source: www.skoda-storyboard.com

Ninety years ago, Škoda Auto began production of the Superb at its Mladá Boleslav plant. The model quickly became synonymous with a comfortable, refined, and dynamic driving experience, even on poor road surfaces. It impressed with its spacious interior – offering seating for up to seven passengers – generous equipment, and outstanding craftsmanship. Production continued until 1949. In 2001, the legendary name returned with the first modern-generation Škoda Superb. Now in its fourth generation, the Superb is available as a Hatch or Combi estate, featuring a choice of petrol and diesel engines, as well as mild-hybrid and plug-in hybrid powertrains. The plug-in hybrid variants, the Superb Combi iV and Superb Hatch iV, offer an electric range of up to 120 km. Customers can also opt for front- or all-wheel drive.

Technical innovation and progress: 1934–1949
In the spring of 1934, Škoda introduced a new generation of vehicles featuring a backbone chassis frame and independent wheel suspension. By the October of that year, the company had decided to name its flagship model ‘Superb’, catering to the most demanding customers. Series production commenced in Mladá Boleslav in March 1935. The first model, the Škoda 640 Superb, was powered by a six-cylinder engine producing 40.5 kW (55 hp). Right from the start, the Superb featured hydraulic brakes and a state-of-the-art 12V electrical system. The highlight of the range was a 96 hp (70.7 kW) 4.0-litre V8 engine. Offering generous space for up to seven passengers and their luggage, the Superb was available with various wheelbase lengths and body styles, including open-top and bespoke designs. By the time production ended in 1949, approximately 890 passenger cars and 1,630 military derivatives had been built – including a unique 4×4 version.

The Superb legacy: Four generations of innovation
The Superb reflects Škoda’s ongoing transformation over its 130-year history. After a 50-year hiatus, the name was revived in September 2001 with the introduction of the first modern-generation Škoda Superb. This saloon offered exceptional interior space and came with a range of engines producing between 85 kW and 142 kW (193 hp), including a range-topping 2.8-litre V6 with Tiptronic automatic transmission and bi-xenon headlights for enhanced comfort and safety.

Subsequent generations, launched in 2008, 2015, and most recently in 2023, further developed the Superb’s legacy. The second generation introduced a more practical Hatch and, for the first time, a Combi estate version, offering more powerful yet efficient powertrains and extensive standard equipment. The third generation continued this trajectory, integrating advanced technologies and innovative design.

The Superb’s popularity has grown significantly across generations. The first modern generation, produced from 2001 to 2008, saw 137,000 units sold. Its successor, introduced in 2008 and available for the first time as both a saloon and a Combi estate, achieved 618,000 sales, with 65% of customers opting for the saloon. The third generation, launched in 2015, continued this strong growth course, with 805,000 units sold – 56% of which were Combi models.

Now in its fourth modern generation, the Superb continues to set new benchmarks. Customers can choose between Hatch and Combi estate body styles, with petrol, diesel, mild-hybrid, and plug-in hybrid powertrains and more than 65,000 have been sold at this time. The latest plug-in hybrid models offer an electric range of up to 120 km. Equipped with cutting-edge technologies, sustainable materials, and smart solutions like Smart Dials, the new Superb is designed for modern mobility.

Article source: www.skoda-storyboard.com

Škoda Auto has released a teaser clip of the all-new Elroq RS, offering a first glimpse of both its exterior and interior. The world premiere of the most dynamic Elroq model will take place on 3 April at 10:00 CET, streamed live on Škoda’s official YouTube channel. The Elroq RS will then make its public exhibition debut at Milan Design Week 2025, running from 8 to 13 April.

The teaser showcases key exterior and interior highlights, including a range of black design elements that are characteristic of Škoda’s RS models. Like all Elroq variants, the RS features the new high-gloss black Tech-Deck Face. The Elroq RS will also be available in the RS-specific Mamba Green finish.

The world premiere will be streamed live on Škoda’s YouTube channel on 3 April at 10:00 CET, with the full press kit available in the Media Room section of the Škoda Storyboard at the same time.

Following its digital unveiling, the sportiest version of the all-electric compact SUV will make its public exhibition debut in Italy at Milan Design Week 2025 in the Padiglione d’Arte Contemporanea gallery in the Porta Venezia Design District. The exhibition, open to visitors from 8 to 13 April, will feature the Elroq RS as the centrepiece of an immersive pathway, aligning with Škoda’s Be More Elroq campaign. To mark the 130th anniversary of the founding of the Mladá Boleslav car manufacturer, the official unveiling of Botas sneakers based on Škoda Modern Solid design principles will also take place during the exhibition. These sneakers were created in collaboration with the Škoda Auto design team. One of the three planned models will be worn by members of the Škoda organizational team during the event.

Article source: www.vwpress.co.uk

Škoda Auto has joined the SATURNIN project, which aims to connect various manufacturers and maximise the reuse of steel waste, supporting industrial decarbonisation. Data on sheet metal offcuts from multiple companies are compared with the requirements of other manufacturers to facilitate their reuse. Involving the carmaker’s suppliers helps to reduce energy-intensive steel reprocessing at steelworks, while the carbon-neutral input material aligns with circular economy principles. As part of its corporate strategy, Next Level – Škoda Strategy 2030, the company has committed to achieving carbon-neutral production at all its plants in the Czech Republic and India by the end of the decade.

“Conventional steel processing in foundries remains highly energy intensive. At the same time, we are constantly exploring innovative ways to reduce CO₂ along the entire value chain. Repurposing sheet metal offcuts and making efficient use of any unused material holds significant potential here, fully in line with the approaches and the circular economy principles we develop and apply at Škoda Auto. Another example for the application of these principles is our Curiosity Fuel project, introduced last year, where we repurpose spent coffee bean husks, which would otherwise go to waste, into a tanning agent for the leather in Škoda car seats.”

Andreas Dick, Škoda Auto Board Member for Production and Logistics

A second life for steel offcuts
Some sheet metal offcuts generated during car body production are large enough to be repurposed – for example, roof sections from vehicles with panoramic sunroofs or side panels. The Czech company Beneva’s SATURNIN project collects data on sheet metal offcuts from various manufacturers and matches them with the needs of producers of smaller components. By reusing these offcuts, waste is transformed back into a valuable raw material, supporting industrial decarbonisation and fostering the development of a circular economy.

Škoda Auto is contributing to the project by supplying offcuts from models such as the Octavia, Karoq, Kodiaq, and Enyaq while also exploring opportunities to repurpose additional components and collaborate with suppliers. By avoiding energy-intensive recycling in steelworks, this approach conserves energy, reduces greenhouse gas emissions, and ensures that the new input material is carbon-neutral.

Sustainable development as a core element of Škoda Auto’s operations
In 2013, the Czech carmaker introduced its GreenFuture strategy, built on three key pillars: GreenProduct focuses on developing vehicles that are as environmentally friendly as possible, considering both fuel and energy consumption as well as the materials used and their recyclability; GreenFactory encompasses efforts to make manufacturing more resource-efficient; while GreenRetail promotes eco-friendly operations at dealerships and service centres.

Škoda Auto has implemented various sustainability initiatives in production, including achieving carbon-neutral manufacturing at its Vrchlabí plant and eliminating landfill waste from production across all its facilities since 2020. Under its corporate strategy, Next Level – Škoda Strategy 2030, the company has committed to achieving carbon-neutral production at all its plants in the Czech Republic and India by the end of the decade.

Škoda Auto also provides an online platform showcasing its sustainability and corporate responsibility initiatives. Since 2007, the carmaker has published an annual Sustainability Report, which, alongside the Annual Report, offers a comprehensive overview of projects and tangible progress in the field of sustainable development.

Article source: www.skoda-storyboard.com

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